There are a lot of web design trends out there, but that doesn’t mean that businesses should include them all in their design and development. Though it’s important to have a website that’s modern and up to date with the industry, and one that has utilised affordable SEO services, it’s equally important to design a website that’s easy and enjoyable to use.
5 Ecommerce Web Design Trends Businesses Should Avoid
- Poor Colour Choices – There’s a lot that goes into ecommerce web design, and choosing the right combination of colours is one of the most important aspects. You need to avoid colour combinations that clash, such as those with contrasting colours. The wrong colours can make the website difficult on the eye and make the content hard to read. This could deter people from using the website, sending them to competitors. When the right colour combinations are chosen, you will have a more visually appealing and engaging website.
- Having Too Many Animations – When used in moderation, animations can be engaging and a way to grab users’ attention. They can help your website to stand out, make a statement and be memorable. But, having too many animations can be detrimental. They can actually hinder the user experience, slow down devices and make it hard to understand the information that you’re trying to convey.
- Autoplaying Videos – Autoplaying videos used to be hugely popular, but it’s certainly not something that you’ll want to include in today’s bespoke web design. Autoplaying videos can be disruptive, distracting and annoying. They can also slow down page loading times and prevent accessibility features from working well. Plus, users who prefer to browse in a quiet or private setting are unlikely to appreciate a video playing without their say so. It’s much better to give users the option to choose whether or not they want to play a video.
- Hard to Read Fonts – There are a lot of fonts to choose from, yet many businesses continue to choose those that are difficult to read. When you embark on bespoke web design, it’s important to choose a font that users can easily read and understand. Using fonts is a good way to showcase a memorable and creative brand, but small or poorly contrasting fonts can make it hard to clearly see what’s on your website.
- Being Too Creative with the Layout – A unique layout can confuse users, as they expect certain things from a layout and navigation. When a website’s navigation is too creative, the website instantly becomes harder to navigate, and this can be frustrating, especially if users are unable to find what they are looking for. Though you will want to do something different with your website, you need to find a way to make the website experience unique, whilst keeping the layout simple.
It’s important to design a website that’s contemporary and in line with what users are expecting, but this needs to be balanced with functionality and ease of use. If a website is difficult or not enjoyable to users, there’s a risk of people going elsewhere. One way to ensure that your website is hitting the mark is with a website health check.