There’s a lot that goes into building and maintaining a website, and it’s not simply a case of designing, developing and hoping for the best. In order to get the most out of a website, you need to maintain its health. This is where a website health check comes in. With a website health check, it’s possible to ensure optimal performance, good search engine rankings and user satisfaction, all at the same time. But, what goes into a website health check? Below, we’ve taken a look at what’s included.
The Key Parts of a Website Health Check
Regardless of the industry, sector or niche that you work in, bespoke web design creates an instant online presence. But, to ensure that you are getting the most out of your bespoke web design, you need to conduct a website health check including the following aspects.
- Page Load Speed – It’s important to assess how quickly your pages load on different devices and browsers. If there are elements that are slowing down your website – such as large images, excessive plugins, broken links or inefficient coding – a website health check will highlight them, enabling the problem to be solved quickly.
- Mobile Responsiveness – It’s important that your website is fully functional, easy to use and visually appealing on mobile devices, especially as a lot of users will be accessing it from smartphones and tablets. A website health check will check that your website adapts to various screen sizes and orientations.
- User Experience – User experience is an important part of bespoke web design, and a thorough health check will ensure that your website’s navigation is intuitive and user friendly, and that the design is visually appealing and consistent. It will also make sure that it meets accessibility standards to cater to users with disabilities.
- SEO – Search engine optimisation (SEO) is a huge part of digital marketing and finding success online, and a website health check will make sure that all aspects of the website are built with SEO in mind. This includes identifying and fixing issues that prevent search engines from indexing your website, evaluating the effectiveness of your meta information and analysing the use of keywords throughout your content.
- Content Quality – A website health check will review the quality, relevance and accuracy of your content. It will identify duplicate content that could harm your SEO and gauge the effectiveness of your content by looking at bounce rate, user interaction and the average time spent on a page.
- Analytics and Reporting – By reviewing the number of visitors, page views and traffic sources, a website health check can determine if improvements need to be made. It will measure how well your website converts visitors into leads and customers.
A lot of different things are looked at as part of a website health check, but it’s all part of ensuring a bespoke web design is as effective as possible. With so many businesses out there and competing websites, it’s important that yours has the best chance of success.