Your website looks fine. Maybe even good. But somehow your competitors are turning visitors into customers while yours just… sits there looking pretty. Traffic comes in, people click around for thirty seconds, then they leave and buy from someone else. Frustrating doesn’t even begin to cover it. Let’s figure out what they’re doing that you’re not.
1. Their Call To Action Actually Tells People What To Do
Your website probably has a contact form buried somewhere. Maybe a phone number in the footer. Your competitors have big, obvious buttons that say exactly what action to take next. “Get Your Free Quote.” “Schedule Your Consultation.” “Start Your Project Today.”
People need to be told what to do. Sounds patronizing, but it’s true. Clear, specific calls to action convert because they remove all guesswork. Visitors aren’t hunting for how to work with you. It’s right there, impossible to miss.
2. They Loaded Fast, While Yours Took Forever
Nobody waits anymore. Your site takes five seconds to load? People are gone in three. Your competitors’ sites pop up instantly because they optimized images, cleaned up code, and didn’t pile on seventeen plugins nobody needed.
Speed isn’t just nice to have. It directly affects whether people stick around long enough to see what you offer. A professional web design agency knows slow sites kill conversions before visitors even see your content. If your site feels sluggish, you’re bleeding potential customers every single day.
3. Their Mobile Experience Doesn’t Suck
You designed your site on a big desktop monitor. It looks great there. On phones? It’s a disaster. Text too small to read, buttons too close together, images that don’t resize. Your competitors made sure their mobile experience worked perfectly because that’s where most traffic comes from now.
More than half of your visitors are on phones. If your site doesn’t work well on mobile, you’ve immediately lost half your potential customers. They’re not going to struggle with pinching and zooming. They’ll just leave and find a site that functions properly on the device they’re actually using.
4. They’re Not Trying To Tell Their Entire Story On The Homepage
Your homepage has paragraphs of text explaining your company history, philosophy, values, and detailed service descriptions. Your competitors have clear headlines, brief compelling copy, and they get to the point fast.
People skim websites. They don’t read every word. If you bury important information in walls of text, nobody’s finding it. Successful sites make key information scannable and obvious. Less text, more impact.
5. Their Website Actually Guides People Through A Journey
Your site treats every page like a separate island. No clear path from one thing to the next. Your competitors built logical flows that move people from awareness to interest to action naturally.
Each page should lead somewhere intentional. After reading about your services, where should people go next? To testimonials? To pricing? To contact? Map out the journey instead of hoping people figure it out themselves.
6. They’re Using Proof That Actually Convinces People
You might have a testimonials page nobody visits. Your competitors have reviews, case studies, real results, and social proof scattered throughout their site where people actually see it.
Proof builds trust. Numbers, names, specific results. “We helped Company X increase revenue by 40%” beats “Our clients love us” every single time. Concrete proof converts skeptics into customers.
Conclusion
Your competitors aren’t necessarily better than you. They just have websites that convert because they made deliberate choices about calls to action, speed, mobile experience, content clarity, user journey, and proof. These aren’t complicated fixes. They’re strategic decisions that turn websites from digital brochures into actual business tools. Fix these issues and watch your conversion rate start climbing.