Posted On July 12, 2017
In the aggressive trade of graphic design , it can be tough to establish a reputation brand. It’s an approach the studio makes use of to great impact with global shoppers corresponding to Bacardi, when exploring its heritage and authenticity for a latest rebrand – however Here also saves time for passion projects such because the Geometry of Pasta, the studio’s very own brand of pasta and sauces.
2017 was a sometimes strong 12 months for Firstborn, by which it became digital AOR for Pepsi and digital guide for S&P World; designed a brand new shopper channel for well being brand Nature’s Bounty; and masterminded an Instagram series for a new Adidas shoe launch.
In the last decade Universal The whole lot has maintained an unorthodox approach, “to how the studio works (a remote network of collaborators), the place we’re based (Sheffield) and what we do (something between design, art and film),” says founder Matt Pyke.
Notable clients: The Guggenheim, The Victoria & Albert Museum, The Metropolitan Museum of Artwork in New York, Cosmopolitan, Boots, Revlon, Sesame Avenue, Citibank, twenty first Century Fox, Harley Davidson, Codeacademy, Princeton University, Common Electrical, The Oprah Winfrey Show, Guitar Hero, Late Night time With Jimmy Fallon, Sundance Film Festival, Bennetton, Sake Fifth Avenue, Tiffany & Co, Alexander McQueen, Gray Goose, Popeyes, MillerCoors, WeightWatchers, Stanford Regulation School, Rolls Royce, Self-importance Honest, Sotheby’s, Nissan, Pantone, Nokia, Reuters, Penguin Press, Time Warner, Walgreens, FIFA, Nike, United Airways.
Founded as Chermayeff & Geismar in 1957, by Yale graduates Ivan Chermayeff – who sadly handed away in 2017 -and Tom Geismar, the design agency has created logos for the likes of NBC, Mobil Oil, New York College, The Museum of Trendy Artwork, Xerox and National Geographic.